More and more states are looking to place further regulations on the rideshare industry. There is a big push by governments to force companies like Uber and Lyft to make drivers their employees.  

But what if there was a rideshare company that started all of their drivers as employees? How many current Uber and Lyft drivers would give up their contractor status and become an employee? 

Yesterday a company called Alto launched in Los Angeles according to LA Magazine. They will  providing the vehicles, training, and W2 – status for all of their drivers. The article goes on to say, “The brand hopes its focus on safety will help people justify the additional cost—particularly during a pandemic. All the company’s cars are equipped with plexiglass barriers and HEPA air filters; between rides, the vehicles are sprayed with a “hospital-grade” sanitizing mist that’s reported to kill 99.9 percent of bacteria and viruses.,”

It will be interesting to see if this business model can expand beyond just the LA Area?

Friday: Is decorating your car for the holidays a good idea?

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